Sohin Raithatha – Mobile News https://mobilenewscwp.co.uk Wed, 20 Nov 2024 11:46:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.1 https://mobilenewscwp.co.uk/wp-content/uploads/2025/09/cropped-2_Favicon-32x32.png Sohin Raithatha – Mobile News https://mobilenewscwp.co.uk 32 32 Redsquid buys Aberdeen-based IT Hotdesk to increase Scotland presence https://mobilenewscwp.co.uk/news/article/redsquid-buys-aberdeen-based-hotdesk-increase-scotland-presence/ https://mobilenewscwp.co.uk/news/article/redsquid-buys-aberdeen-based-hotdesk-increase-scotland-presence/#respond Wed, 20 Nov 2024 11:46:33 +0000 https://mncwp.tailrd.cloud/redsquid-buys-aberdeen-based-hotdesk-increase-scotland-presence/ IT managed services provider Redsquid has acquired Aberdeen-based *IT Hotdesk to boost service offerings in the region. IT Hotdesk’s team and operations will be integrated into Redsquid’s existing structure. This is Redsquid’s third acquisition this year. In August Redsquid bought OptivITy, a managed service provider specialising in the film industry. In March it acquired Epoq

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IT managed services provider Redsquid has acquired Aberdeen-based *IT Hotdesk to boost service offerings in the region. IT Hotdesk’s team and operations will be integrated into Redsquid’s existing structure.

This is Redsquid’s third acquisition this year. In August Redsquid bought OptivITy, a managed service provider specialising in the film industry. In March it acquired Epoq IT a High Wycombe-based managed service provider. Last July it bought companies: Covue, a managed service provider which focuses on the education sector, and Connect2.  Three years ago it took over Thame-based managed IT services business Triumph Technologies.

Redsquid was founded in 2006 by Sohin Raithatha (main pic left) and Vince Mignacca, (Main pic right) who remain the sole shareholders. It offers IT managed services, cybersecurity, cloud solutions, unified communications, and consultancy.IT Hotdesk specialises in IT support and cyber security services.It was set up in 2009 and operates from offices in Aberdeen, Edinburgh, Glasgow, and Inverness

CEO Raithatha commented: We have had a presence in the North and look forward to being closer to our customers so we can continue providing value as their local MSP.”

IT Hotdesk founder Gordon Christie added:  This partnership will enable us to deliver greater value and create a stronger and more comprehensive service portfolio. This move aligns perfectly with our vision of supporting our customers’ transition to greener technology. We look forward to being part of the region’s journey as it transitions from traditional oil and gas industries to renewable energy sectors.”

The acquisition was funded by ThinCats, a non-bank alternative lender. In 2022, ThinCats topped Experian‘s national annual table of mergers and acqusition debt providers, funding 71 transactions and surpassing traditional banks.

]]> https://mobilenewscwp.co.uk/news/article/redsquid-buys-aberdeen-based-hotdesk-increase-scotland-presence/feed/ 0 Redsquid launches new cyber security solution https://mobilenewscwp.co.uk/news/article/redsquid-launches-new-cyber-security-solution/ https://mobilenewscwp.co.uk/news/article/redsquid-launches-new-cyber-security-solution/#respond Mon, 03 Oct 2022 14:23:55 +0000 https://mncwp.tailrd.cloud/redsquid-launches-new-cyber-security-solution/ Redsquid Cyber/Kill is the company’s Managed Endpoint Detection and Recovery solution (MDR) backed by a team of more than 30 security experts

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Telecommunications service provider Redsquid has launched its new cyber security solution- Redsquid Cyber/Kill.

The solution was designed and developed by Redsquid’s team of cyber security experts, with a purpose to protect their customers from increased cybercrime.

It has been in development for 18 months and is personalised for current and future cyber threats.

Redsquid Cyber/Kill provides 24/7 monitoring on your systems and isolates devices and user accounts deemed suspicious.

Damage done by a threat can be rolled back to a previous system state by merging technology with the human component. 

Redsquid CEO Sohin Raithatha said: “By bringing Redsquid Cyber/Kill to market, we are proud to deliver an all-in-one solution that will equip our customers to stay secure from cyber criminals in a challenging landscape. 

“The technology has been in development for 18 months where we have tested and tried it to make sure we deliver a personalised technology that can withstand not just today’s threats, but also the ones we expect to see over the coming years.”

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Feature: Redsquid puts out tentacles for tasty acquisitions https://mobilenewscwp.co.uk/features/article/redsquid-fishes-talent-tasty-buys-inking-plan/ https://mobilenewscwp.co.uk/features/article/redsquid-fishes-talent-tasty-buys-inking-plan/#respond Wed, 02 Mar 2022 16:00:09 +0000 https://mncwp.tailrd.cloud/redsquid-fishes-talent-tasty-buys-inking-plan/ Telecoms service provider Redsquid is now 15 years old. Mobile News visited its Borehamwood offices to see how things are looking for the firm and how it plans to continue growing as part of a five-year plan

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Telecoms service provider Redsquid is now 15 years old. Mobile News visited its Borehamwood offices to see how things are looking for the firm and how it plans to continue growing as part of a five-year plan

It’s been a long, exciting journey for telecommunications service provider Redsquid, which recently achieved a milestone by celebrating 15 years as a company last year.

Starting in 2006 as a mobile voice and data service, Redsquid now prides itself on being an innovative provider of services in IoT, voice and data connectivity, cybersecurity, ICT and the cloud.

In the past decade and a half, digital transformations in areas such as managed services, connectivity and security have borne fruit for the company, which won reseller of the year and best SME managed service customer solution in 2021 at the Comms National Awards.

The Borehamwood-based provider also boasts a wide range of customers, including law and construction companies, community equipment provider Medequip and even parts of the NHS – with Redsquid helping store the Pfizer vaccine ahead of the mass rollout in the UK.

Squid spawned

Redsquid co-founder Sohin Raithatha recalls how he and other co-founder Vince Mignacca quit their jobs and created Redsquid, in the belief that basic service levels were missing for SME customers.

“In the businesses I worked at in the past, you would have ideas to change and drive change for the customer experience but it never worked,” says Raithatha.

“So we thought ‘you know what, if you can’t make changes wherever you work, let’s do it with Redsquid’.”

The idea started in Mignacca’s spare bedroom on a bank holiday weekend, with the company name chosen because it stands out and the founders knew that nobody else would have that name.

Raithatha also points out that he didn’t want to have the word ‘mobile’ in the branding like so many other companies, as many end up moving in a different direction.

He believes this has proved to be the right decision. “With the appointments, it made a massive difference because I went to see many large organisations and I would get a lot of calls saying ‘your name sounds pretty cool and quirky, so we thought we’d see you’,” he says.

“It put us in good stead from a branding perspective.”

Raithatha says brand name makes them stand out

Making it simple

When the company first launched services in 2006, its main aim was to make customers’ lives simple, thus leading to repeat business and referrals.

Redsquid planned to grow quickly and drive customer change, leading it to reach £1 million in revenues within the first three years.

“We wanted to ensure that, from a service perspective, SMEs got what they deserved – and some of those customers are still with us now,” says Raithatha.

The company keeps expanding, going from two employees 15 years ago to around 45 staff members now.

One of the reasons for the growth in employees and the organisation as a whole is due to the acquisitions Redsquid has made, starting with its merger with 5Com in 2015.

Acquisition trail

Since then, the company has made two more acquisitions.

First came Ridgeway Telecom, a wholesale provider for voice data and mobile, in 2019, followed by IT services company Triumph Technologies in the summer of 2021.

On the back of these acquisitions, Redsquid has retained all of Ridgeway’s staff and adopted a loyal customer base, as well as taking on nearly 20 people in its managed services team thanks to the Triumph merger.

A workstation hub has been set up at the site of the Ridgeway office, while both offices have been combined due to their locations being near each other.

“It’s given us a real opportunity now to cross-sell into our customers, and it’s given us a platform to technologies that we couldn’t deliver on,” says Raithatha.

He believes, meanwhile, that the pandemic has caused business owners to rethink what they’re doing and how they can stay successful.

“You have to grow organically or acquire, or eventually you’ll get swallowed up one day,” he says.

“The pandemic wasn’t difficult at all, and it probably brought more opportunities… raising finance was the hardest, but we’ve got a very supportive bank and team that has helped as well.”

The team at the Redsquid office in Borehamwood

Integrating people

Redsquid wants to continue hitting its budget and integrating people into the company by becoming more structured and creating a fresh strategy for new employees.

Redsquid is two-and-a-half years into a five-year plan, with a long-term goal of reaching £40 million in revenues by 2024.

To reach this goal, Raithatha says the company will either strive for a couple of acquisitions this year or complete one large merger.

Meanwhile, he says nurturing talent is key to growth, alongside thinking long term. 

“It’s not just about the revenue, it’s about the talent we’re acquiring, which is really important,” he says. 

“People are going to get us to our long-term vision.”

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Redsquid strikes partnership with Cirrus https://mobilenewscwp.co.uk/news/article/redsquid-strikes-partnership-cirrus/ https://mobilenewscwp.co.uk/news/article/redsquid-strikes-partnership-cirrus/#respond Wed, 28 Jul 2021 12:23:09 +0000 https://mncwp.tailrd.cloud/redsquid-strikes-partnership-cirrus/ Cirrus will provide Redsquid with an omnichannel contact centre solution 

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Cirrus will provide Redsquid with an omnichannel contact centre solution 

Redsquid has struck a partnership with omnichannel contact centre provider Cirrus.

It’s a partnership that will enable the managed service provider to provide large SME and enterprise customers with an omnichannel contact centre solution.

This will enable these businesses to meet the changing customer demands that have developed during the Covid-19 pandemic.

The partnership has also been engineered due as Redsquid which is a Gamma Gold Partner, requires a collaborative omnichannel contact centre solution for its customers.

Commenting on the partnership, Redsquid CEO Sohin Raithatha said: “Omnichannel contact centres are the perfect solution to meet the changing consumer needs.

“Furthermore, we believe that the technology should be easy and intuitive for agents to use and have the possibility to grow with a business.”

Hybrid working

Redsquid’s existing customers will be able to access Cirrus’ cloud-based omnichannel platform.

This platform supports hybrid working by enabling contact centre agents to provide a consistent experience for customers, wherever they are located.

Raithatha added: “Over the last years we have seen a shift in consumer behaviour, accelerated by the Covid-19 pandemic.

“Our partnership with Cirrus enables us to meet our customers’ demands for an omni-channel contact centre that allows them to connect with their customers.”

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Redsquid confirms acquisition of Triumph Technologies https://mobilenewscwp.co.uk/news/article/redsquid-confirms-acquisition-triumph-technologies/ https://mobilenewscwp.co.uk/news/article/redsquid-confirms-acquisition-triumph-technologies/#respond Tue, 22 Jun 2021 10:47:41 +0000 https://mncwp.tailrd.cloud/redsquid-confirms-acquisition-triumph-technologies/ The deal will help grow Redsquid’s presence in the Oxford area

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The deal will help grow Redsquid’s presence in the Oxford area

Redsquid has confirmed the acquisition of IT technology provider Triumph Technologies.

The deal with see both parties provide their services to over 850 organisations and business end users this year.

The acquisition, which is Redsquid’s third in total, has been supported by Santander UK’s growth capital team, with a growth capital loan provided to the dealer.

Redsquid will continue to be headquartered in London, but will grow its presence in Oxfordshire, where Triumph Technologies is based.

Triumph Technologies is based in Thame and recently posted £1.5m in annual revenue, as provides fully managed IT services.

Shareholders

Redsquid founders Sohin Raithatha, who is CEO and Vince Mignacca who is COO, will remain as the only shareholders of the business.

Commenting on the acquisition, Raithatha said: “Bringing Triumph into the Redsquid group, helps us fulfil our purpose of making a difference to our customers with the use of technology, as we now will be able to provide them with even more technologies supported by Triumph’s experience in the field.

“It (Triumph) is well known for delivering exceptional service and technologies that change the way organisations work. The pandemic has set cyber-crime to new heights and the demand for cyber security technologies have grown alongside it.

“Through this acquisition we will become a fully managed service provider and keep up with the demand our customers have for digital transformation.”

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Redsquid reaches Pinnacle with its largest deal in 2018 https://mobilenewscwp.co.uk/news/article/redsquid-reaches-pinnacle-with-its-largest-deal-in-2018/ https://mobilenewscwp.co.uk/news/article/redsquid-reaches-pinnacle-with-its-largest-deal-in-2018/#respond Tue, 19 Jun 2018 12:00:32 +0000 https://mncwp.tailrd.cloud/redsquid-reaches-pinnacle-with-its-largest-deal-in-2018/ Total connection now stands at 15,000 and customer base is 550

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Total connection now stands at 15,000 and customer base is 550

Redsquid Communications has signed its largest ever deal – with Pinnacle Property Management – gaining more than 1,000 Vodafone mobile connections.

Total connection now stands at 15,000 and customer base is 550. The deal was finalised in January by sales director Nick Grime (pictured) and CEO Sohin Raithatha.

The new contract is the largest the Hertfordshire-based dealer has signed this year.
The firm is targeting to quadruple turnover to £25 million by 2020 through organic growth and acquisitions. Staff currently sits at 48 which the firm wants to double.

Raithatha said: “Pinnacle will go on to join several other large companies that Redsquid is currently supplying mobiles to, such as Eat, Wonga, and project developers GPF Lewis.
“The signing is yet another step in our plan to continue growing and solidify our place as one of the UK’s leading UC and technology B2B providers.”

Pinnacle group procurement manager Sarah Russell added: “Our previous supplier did not have the ability to provide us with a real-time picture of issues, such as data usage, in order to allow us to take action immediately when there was a problem. Nor were they able to put in place the alerts and bars that Redsquid have.

“The result was that most months we would experience bill shock and were unable to accurately budget or recharge costs.”

Redsquid partnered with repair specialist Gadget Repair Solutions in November, opening up a recycling service to its customers. In the same month, CEO and industry vetertan Andy Tow departed from the dealer.

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Andy Tow leaves CEO role at Redsquid Communications https://mobilenewscwp.co.uk/news/article/andy-tow-leaves-ceo-role-redsquid-communications/ https://mobilenewscwp.co.uk/news/article/andy-tow-leaves-ceo-role-redsquid-communications/#respond Wed, 08 Nov 2017 11:48:37 +0000 https://mncwp.tailrd.cloud/andy-tow-leaves-ceo-role-redsquid-communications/ Tow is now advisor to the board after six months at the helm

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Tow is now advisor to the board after six months at the helm

Industry veteran Andy Tow has stepped down as CEO of Vodafone dealer Redsquid Communications and is now special advisor to the board.

According to Tow there will be no replacement for the vacant role as “the senior leadership team is ably supported by an experienced management team.”

He departs the role after a six month tenure which was planned with the B2B dealer’s shareholders.

Tow will also focus on his role as co-founder and consultant for Sunnyside Business Consultants, a constancy firm to develop business plans and grow sales for small medium enterprises.

Tow told Mobile News: “I’ve stepped up to the position of advisor to the board, its been six months since I set up the three year strategic goal for the business.

“Now that’s complete I am advisor to the board and staff will see me less, as far as continuity is concerned Sohin Raithatha is still chief commercial officer, working on acquisitions and sales & marketing activities, whilst Vince Mignacca carries on as our COO responsible for customer & UC support, sales admin, finance, IT and HR.”

The Vodafone Total Communications Partner saw no other changes to personnel. In July the firm set out a three year plan to quadruple turnover to £25 million, in the next three years fuelled by acquisitions, a recruitment drive and organic growth.

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Redsquid sees no limit to its ambitious expansion plans https://mobilenewscwp.co.uk/features/article/redsquid-sees-no-limit-ambitious-expansion-plans/ https://mobilenewscwp.co.uk/features/article/redsquid-sees-no-limit-ambitious-expansion-plans/#respond Thu, 27 Jul 2017 08:14:48 +0000 https://mncwp.tailrd.cloud/redsquid-sees-no-limit-ambitious-expansion-plans/ New management team claims its strong customer service is at the heart of its success

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New management team claims its strong customer service is at the heart of its success

“It was a bank holiday, I’d quit my job and gotten my final pay packet. This is where the story of Redsquid begins.”

That is the message from the B2B dealer’s co-founder Sohin Raithatha on the company’s website and a decade later, the fairytale is set to continue at lightning pace.

Vodafone Total Communications partner Redsquid Communications, based in Borehamwood, Hertfordshire, is aiming to quadruple turnover to £25 million within three years as part of ambitious plans to rapidly expand the business.

The initial target was to grow this figure by 50 per cent to £6 million in its most recent financial year ending March 31, driven by a higher number of customers buying more than one product.

The first part of its long-term strategy will be driven by a recruitment drive over the coming months, with plans to expand its office space by 50 per cent to make room for up to 100 staff at any one time – up 150 per cent.

Primary to this will be acquisitions of companies to expand its offerings in the managed services and IT services, with discussions ongoing with potential targets.

Start-up    

Redsquid was founded in 2007, bizarrely in the bedroom of current chief operating officer Vince Mignacca. He and Raithatha decided they wanted to ditch their day jobs and start their own company.

Raithatha had worked at Carphone Warehouse and Genesis Communications. He was attending various training courses and, realising the importance of concepts such as service, thought he could make a fist of it himself before the economic crash hit.

“I was earning pretty good money, looking for a new job and the agencies were telling me it was as much as I was going to get,” he says.

“I met Vince and he said he wanted to start on his own too. The economic crash was approaching so I knew it was now or never, and I would have to do it quickly. I thought that if I quit my job now and collect my last pay packet that I wouldn’t be any worse off.

“I turned up at Vince’s house and we decided to put the wheels in motion over the next few months until we gained our first office in Finchley. We never looked back after that.”

They didn’t pay themselves for the first few months, with Raithatha admitting to covering all of his outgoings with just a credit card.

However, the duo realised early on that being a two-man operation had significant advantages when competing against the more established channel players.

Redsquid’s offices are currently being expanded by 50 per cent to reach 7,000 square feet – providing enough space to house 100 staff at any one time

Raithatha claims this meant they could offer customers a more personal feel to their service, such as next-day deliveries on mobile handsets, with its first deal completed just a fortnight after starting the business.

“The early days were simple – mobile, voice and data on BlackBerry,” he says. “It was probably easier than I first imagined because you’re working for yourself and the director of your own business. We were winning deals I didn’t think we could.

“It might have been because of our personalities and that we were directors, so if something did go wrong for the customer, they would always just come back to either myself or Vince. We still have customers today from 10 years ago.”

They had set up Redsquid a year early knowing that a deep recession was about to hit, lasting for five financial quarters.

However, Raithatha reveals it was the best period the company ever had, experiencing growth because businesses were cutting costs during the financial difficulties, something Redsquid could offer as a more agile company.

It also saw it move into an office in nearby Borehamwood, employing five people. Remarkably, at the end of 2009, it became a unified communications partner for Vodafone.

Redsquid was recommended to connect Vodafone through Yes Telecom, with Raithatha praising the former service provider for its attention to detail and personal service.

Recognition 

Redsquid’s development was becoming so rapid that Vodafone promoted it from Gold to Platinum Partner status by 2010 – placing it into an elite band of B2B dealers working with the operator within the top tier of its then new partner programme.

“Vodafone seemed to love our name, our concept and believed in what we were trying to achieve,” says Raithatha. “All the other Gold Partners were considerably larger than us but they set us KPIs and we delivered on them all.

“That was really rewarding. There were only 12 partners in the top tier at the time. At one stage we had the lowest churn and highest ARPU in the country.”

Through the Gold and Platinum tiers of the Vodafone Partner Programme, Raithatha concedes Redsquid was by far the smallest when compared to their peers, which should have made it difficult.

However, he claims its small size worked in its favour, due to it being more agile, making quicker decisions for customers and enabling them to speak to a director of the company.

“We did find it easier to operate within the Platinum tier, especially being up against the largest partners as well,” says Raithatha.

“When you are up against businesses with more than 100 employees, it can be easier to demonstrate to customers that they gain more flexibility with us, more agile, they can speak to the directors at Redsquid, whereas that probably wouldn’t happen at larger partners.

“We were able to offer more of a personal touch, which is what customers look for when they move from a larger organisation to an independent company.”

Raithatha has now become chief commercial officer, charged with identifying new acquisition opportunities for the company

Vodafone relationship

Vodafone’s reputation has come under scrutiny over the past couple of years. This was highlighted by the £4.6 million fine it received from Ofcom last October after being found guilty of breaching consumer protection laws.

However, Raithatha flat-bats any criticism directed at Vodafone, claiming Redsquid’s relationship with it has always been strong and pointing to its improved service levels and network coverage.

Last month, Ofcom’s pay TV and complaints report revealed that for mobile, Vodafone had received 17 complaints per 100,000 customers in Q1 – down from 24 during Q4 2016. 

According to a report by RootMetrics in April, which compared 4G coverage in 14 major UK cities, Vodafone achieved 80 per cent or more in 10 and more than 90 per cent in Belfast, Liverpool and Manchester. 

“Vodafone has gone through some structural changes but from start to finish they have been committed and flexible with us,” he insists.

“Compared to the other networks, I can still get on the phone and have a conversation with someone at a senior level as well.

“It has been challenging for everyone but we have stuck with Vodafone and their network has improved recently.”

First purchase

Redsquid’s standing in the channel continued to grow in the months and years after, and by 2012 it had moved into its current offices, also based in Borehamwood.

Three years later the company was achieving turnover of £3 million and with Raithatha deciding it had grown as much as it could organically, it was time for a radical change of direction to accelerate growth.

In January 2015, Redsquid made its first, and so far only, acquisition with the purchase of Vodafone Gold Partner 5com.

The deal added 3,800 mobile connections to Redsquid’s customer base, also bringing with it 5com’s nine staff at its office in Bromley, Kent to take total headcount close to 45.

It also saw 5com managing director John Koumpan, who founded the B2B dealer in 2005, become Redsquid’s director of unified communications in a newly created role.

At the time, he told Mobile News that there was a lack of long-term security for mobile resellers and decided it was time to realise his investment in 5com and secure his future.

Raithatha says 5com was an ideal fit for his company, with a strong customer base, and the integration of the business into his own was  completed inside 12 months.

“We had got to the stage where we had achieved turnover of £3 million and organically we had done as much as we could. We wanted to grow our skills and our unified comms base and through organic means, that might have taken two to three years.

“5com had strong connectivity, fixed line, unified comms and customer bases, were only based 40 miles from us and had high ARPU, so it complemented us really well.

“That was an exciting period because that was also self-funded. We integrated it within a year, so it worked out really well.”

Part of the redevelopment of the office space will see areas for staff where they can feel more relaxed in what can often be a hectic working environment

More than mobile

Raithatha claims Redsquid’s quick entry into the unified communications market around five years ago has been paying dividends over the past 12 months, with the company working on larger deals with customers who are now prepared to take hosted and cloud-based services on top of traditional mobile.

Andy Tow was recruited to the newly created position of CEO in April as part of a management restructure that saw Raithatha become chief commercial officer and Mignacca chief operating officer.

Tow, who has 30 years’ industry experience, quickly realised the importance of unified comms as an added company revenue stream.

He reveals Redsquid’s non-mobile-specific revenue with Vodafone is approaching a third of everything it sells, and he aims to increase this ratio to 50/50.

Tow claims it should no longer be classified as a mobile business and is slowly moulding itself into the mobile operator’s motto within the industry partner channel of being a total communications provider.

Evolving business

“Three months ago you would have heard about mobile voice and connectivity but now it’s about things like IP VPN and other non-specific products. These are still Vodafone products.

“Our non-mobile revenue with them is approaching a third of everything we sell and the objective is to continue to increase that as part of the total comms provider.

“We’re not a mobile business – we don’t lead with mobile conversations any more but instead with connectivity, IT, support. Our conversations with customers are about productivity, profit and how to make them more efficient.

“Our training and development programme has been focused around IoT – we have seven experts in that field so that every customer now has an opportunity to have a connected device in some shape or form.”

Raithatha adds: “We were receiving so many compliments saying we were delivering on our promises but it is a bit more complex now – you’re going in and educating them to say they don’t have to always come into the office.

“I was at a wedding recently and bumped into a customer who takes unified comms services from us, and he said he lets one of his employees work from Macedonia because he has a landline number on his mobile. I get more satisfaction from comments like that than from the start where customers were complimenting us on just our mobility skills.

“The staff are more rewarded too. When it has taken a long time to get a deal signed off but they have successfully dealt with so many decision makers to get to that point.”   

Acceleration

Raithatha believes that in its current state Redsquid’s growth would have slowed without an experienced head like Tow to take up the daily running of the business.

He says he was attracted to Redsquid via its ambition to grow significantly, with the opportunity to go beyond its £25 million target to anything up to £50 million in coming years opening up a new range of opportunities.

“The vision, ambition and desire attracted me. If Sohin and Vince had said they wanted to step away from the business and carry on as they were, that wouldn’t interest me. They were convincing me of much more growth through organic and acquisitive means.

“They are still involved deep in the business. Sohin has a role to target specific acquisition opportunities – who they are, the sectors they operate in, how they complement our business, what synergies we can derive from those, the up-sell and cross-sell opportunities.

“He is sowing seeds, starting conversations and a lot of them are ongoing. We’re not waiting two to three years for them – something may fall into place quite quickly.”

Andy Tow, who has 30 years of industry experience, was appointed in April as CEO at a time when the business is gearing up for significant growth.

Acquisition strategy

Tow admits that if Redsquid is to achieve its £25 million turnover target by 2020, it will have to make acquisitions to add further revenue streams to its own annual results.

Ideally, it is not targeting mobile-specific companies but looking to instead build on expanding its total communications offering with the addition of those that specialise in products and services such as IT, hosted/managed services, software and security, located within London and the surrounding Home Counties.

He also admits that acquiring companies will open up investment opportunities, with banks seeing it as a more attractive option.

“Acquisitions are extremely key and a really significant pillar of our strategy,” says Tow. “We have a twofold growth plan – acquisition and organically. The latter will take us some way forward and there is more we can do in terms of selling more products to existing customers.

“There is a plan for organic growth, but to get to the levels we are striving for, it requires acquisitions. Beyond three years, to go from £25 million to £40 million or £50 million, that opens up a whole new host of opportunities because you begin to talk about other funding possibilities.

“A lot more options become available from the City, especially when you get to that critical mass. To do that quickly, that requires an acquisitive strategy.”

Breaking down walls

Redsquid manages more than 14,000 mobile connections and has a base of over 550 customers, including sandwich shop chain EAT and Caribbean holiday resort firm Sandals.

Staff numbers stand at 45, with plans over the coming weeks and months to recruit a sales director, account manager, three unified comms consultants and two people within that market sector and IT support. 

In the short term, Redsquid has knocked the walls through to a vacant adjacent office on the same floor, increasing office space by 50 per cent to 70,000 square feet, with the capability of housing up to 100 staff at a time.

This increased space will see a different vibe around the office, with more remote working and the chance for staff to relax in their downtime in a bid to make them even more productive.

Booths will provide them with a more personal space and the chance to operate away from crowded team desks, with beanbags to sit on and work on their laptops.

Customer service strength

Tow feels that one of Redsquid’s USPs in the market is the level of customer service it is able to provide.

According to net promoter scores, that currently stands at 80, which he describes as “outstanding and best in class”, although still some way short of its ultimate goal.

“One of our main KPIs is the level of customer service we can provide through NPS measurements. That is currently at 80, which is outstanding and best in class. Our target is 95 – we aren’t sitting on 80 because that is the thing that makes us different.

“We want to know what our customers really think of us. By having promoters, that also generates new business because people talk about the great products and services they have experienced with us.

“Everyone here is excited about what we can achieve. There has been more of a buzz over the past couple of months – activity levels are up, they understand more clearly what their role is as part of the vision and how that works towards the bigger picture.

“Our people are crucial to us. They now see the jigsaw puzzle box – they knew they were a piece of it but are beginning to see what the total finished article might look like.”

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Redsquid looking to quadruple turnover to £25m within three years https://mobilenewscwp.co.uk/news/article/redsquid-looking-quadruple-turnover-25m-within-three-years/ https://mobilenewscwp.co.uk/news/article/redsquid-looking-quadruple-turnover-25m-within-three-years/#respond Tue, 04 Jul 2017 09:26:58 +0000 https://mncwp.tailrd.cloud/redsquid-looking-quadruple-turnover-25m-within-three-years/ CEO Andy Tow outlines ambitious target as B2B dealer continues growth

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CEO Andy Tow outlines ambitious target as B2B dealer continues growth

Redsquid Communications has set a target of quadrupling turnover to £25 million within three years as part of ambitious plans to rapidly expand the business.

Last November, chief commercial officer Sohin Raithatha (pictured left) told Mobile News that the immediate aim for the B2B dealer was to grow turnover by 50 per cent to £6 million in its most recent financial year ending March 31, 2017, driven by a higher number of customers buying more than one product from it.

The first part of this expansion plan is being achieved through a recruitment drive over the coming weeks and months, adding seven members of staff to take headcount close to 50 at the Vodafone Total Communications Partner’s headquarters in Borehamwood, Hertfordshire.

Acquisitions

Redsquid CEO Andy Tow (pictured centre), who joined the business in April and took over its leadership from co-founder Raithatha, is planning to recruit a sales director, account manager, three unified communications consultants and two people within UC and IT support.

The company’s growth targets will also be driven by a number of acquisitions to expand its offerings in the managed services and IT sectors, which would eventually see total headcount increase by more than 150 per cent to around 100.

Redsquid is currently in discussions with potential acquisition targets. Its first and last company purchase was that of B2B dealer 5Com for an undisclosed fee last year. This added 3,500 mobile connections, to take its total base to 14,000 lines.

Organic growth

“This is backing up what we have previously said about our future growth,” said Tow. “At present, this strategy is being driven through organic means and increasing sales,so it is important to grow the total headcount and recruit the right people.

“If any of our acquisitions do complete this year, we’ll potentially be looking at adding another 15 people in addition to the seven we’re aiming to recruit over the coming weeks.”

“Looking at our three-year plan, we’re looking at £9 million at the end of our next financial year, followed by £17 million and £25 million, but that won’t happen without acquisitions.”

Last month Redsquid further strengthened its board of directors with the appointment of Andy Coughlin in the newly-created position of non-executive chairman.

He has gained experience at IBM, Compaq and two digital publishers, and was also business development director at BHP Information Solutions for 10 years.

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Redsquid appoints industry veteran Andy Tow as new CEO https://mobilenewscwp.co.uk/news/article/redsquid-appoints-industry-veteran-andy-tow-new-ceo/ https://mobilenewscwp.co.uk/news/article/redsquid-appoints-industry-veteran-andy-tow-new-ceo/#respond Tue, 25 Apr 2017 14:35:38 +0000 https://mncwp.tailrd.cloud/redsquid-appoints-industry-veteran-andy-tow-new-ceo/ Former Avenir MD replaces Raithatha as B2B dealer aims to double turnover within two year

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Former Avenir MD replaces Raithatha as B2B dealer aims to double turnover within two year

Leading Vodafone B2B dealer Redsquid Communications has appointed industry veteran Andy Tow as its new CEO.

He replaces Sohin Raithatha (pictured left), who now takes on a chief commercial officer role, charged with overseeing strategy and acquisition. He had led the daily running of the business since co-founding it in 2006.

Business partner and fellow co-founder Vince Mignacca (pictured right) also now takes on a chief operating officer position as part of the management additions at the business.

Tow (pictured centre) joins Redsquid with an extensive 32-year track record in the UK mobile industry stretching across B2B dealers, airtime distribution and mobile operators.

Most notably, he was managing director of airtime distributor Avenir Telecom for six years between 2008 and 2014.

Since then he also held managing director roles at fellow Vodafone B2B dealer Excalibur Communications and most recently accessories distributor Genuine Solutions.

Growth plan

“Redsquid have described to me an exciting and challenging growth plan over the next few years, both organic and through acquisition of complementary businesses,” said Tow.

“Their recent appointment as a Vodafone Total Communications Partner along with other extensive partnerships with world leading communications providers, underpins that strategy and is just the first step on the journey ahead.

“We are already in detailed discussions with several prospective additions to the business and are looking forward to reviewing even more opportunities in the future.”

Redsquid is a leading provider of business voice, data, IT and telecoms solutions, employing 40 people. It manages 550 customers, including sandwich shop chain EAT and Caribbean holiday resort firm Sandals, while also looking after 14,000 mobile connections.

Expansion

This is the latest strengthening of Redsquid’s business after Raithatha told Mobile News in November that it is aiming to more than double turnover to £9 million within two years, driven by acquisitions and a 150 per cent increase in staff numbers to 100 this year.

This will coincide with an expansion of its offices over the coming months, which will see it knock through to the building next door and double work space to 6,000 square feet.

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