The global IT distributor has launched AI Game Plan as a new part of its Destination AI  programme. These are workshops run by partners and intended to help enterprise and mid-sized customers decide where AI could make a difference to their operations and which projects are worth investing in first, as many organisations continue to struggle to turn AI interest into real projects.

TD SYNNEX research showing that 45 per cent of partners see not understanding how the technology can deliver clear business benefits for individual customersas the biggest barrier to AI adoption as u

Stepped approach

Partners work with customers to identify business problems or inefficiencies where AI might help. Ideas are reviewed and compared looking at how realistic they are to deliver, impact amd if they fit with the customer’s wider plans. A short list of two or three affordable AI projects os produced, along with a 90-day action plan

Tthe aim is to give partners a repeatable way of having more focused AI conversations, while still tailoring the outcome to each customer.

The Destination AI  programme provides tools and support for partners selling AI-related solutions. AI Game Plan is aimed mainly at partners who have some experience with AI and are actively working with customers on AI projects.

Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, said many organisations are unsure how to decide where AI should be used or how to judge whether it is worth the investment. “A major challenge with AI is deciding where it can genuinely help the business and how to get value from the money being spent,” he said.

CMA Technology Solutions is one of the partners using the system . Marty Mackey, VP of Sales and Marketing at the company, said the workshops make early AI discussions clearer and more practical. “The framework helps us have more structured conversations with customers about where AI could make a real difference, rather than talking about it in general terms”

The move expands the distributors Samsung portfolio beyond hardware and into mobile device management and security software.

The distributor has been a Samsung mobile devices distributor for UK business-to-business markets since July last year. The addition of Knox means TD SYNNEX can now offer partners Samsung Galaxy devices and also management and security through a single channel.

Samsung Knox is used by organisations to configure, deploy and manage Samsung mobile devices. Tools cover device setup, policy enforcement and security controls.

James Reed, managing director of endpoint solutions for the UK and Ireland at TD SYNNEX (below), said partners will now be able to add managed deployment and security services to Samsung device sales. He added that Knox was a “natural extension” of the company’s existing relationship with Samsung.

Knox is offered in three tiers; Base, Essentials and Enterprise aimed at different business requirements. Knox has been in the market since 2013 and is used by thousands of organisations worldwide to manage big deployments of Samsung devices.

The appointment further reinforces TD SYNNEX’s focus on endpoint management and security as distributors compete to offer partners more complete device lifecycle and management propositions in the UK enterprise mobility market.

The deal gives TD SYNNEX’s retail, telco, corporate and SMB partners access to a broad range of protection, carry and charging products positioned to sit alongside smartphones, tablets and PCs. The range is available immediately across the distributor’s full European footprint.

Founded in 2011, dbramante1928 is active in global retail and operator channelss. It is now widening its focus on the B2B market. TD SYNNEX will back the launch with special pricing, bundling opportunities and inclusion in its channel programmes, supported by local marketing and enablement.

“dbramante1928’s product line meets the growing demand for eco-conscious alternatives in both consumer and enterprise markets,” said vice president, Mobile and Consumer Electronics, Europe at TD SYNNEX Luc Van Huystee

Marcus Johansson, global sales director at dbramante1928 added:

“The European accessories market exceeds €10 billion annually, with responsibly produced products growing at a double-digit rate.TD SYNNEX brings, backed by local enablement, marketing programs, and lifecycle services that help partners grow and differentiate.”

]]> https://mobilenewscwp.co.uk/news/article/td-synnex-signs-accessories-distribution-deal-with-dbramante1928/feed/ 0 https://mobilenewscwp.co.uk/news/article/td-synnex-launches-dedicated-uk-mobile-team-services-mobile-resellers/ https://mobilenewscwp.co.uk/news/article/td-synnex-launches-dedicated-uk-mobile-team-services-mobile-resellers/#respond Fri, 08 Aug 2025 12:01:24 +0000 https://mncwp.tailrd.cloud/td-synnex-launches-dedicated-uk-mobile-team-services-mobile-resellers/ IT distributor TD Synnex has created a specialist UK mobile team to support telcos, MVNOs, and mobile-focused resellers.

IT distributor TD Synnex has created a specialist UK mobile team to support telcos, MVNOs, and mobile-focused resellers.

The distributor  added Samsung to its mobile vendor line-up in July last year adding to its Apple, Google, and Motorola accounts. The new division has been estanlshed following following what it describes as “strong growth and increased partner engagement in the category”. 

TD Synnex is how offering mobile specialists access to its full services portfolio, including next-day delivery, drop-shipment, private-label fulfilment, and finance options through TD Synnex Capital.

The distributor is also pushing its trade-in and lifecycle proposition, strengthened by a recent extension to its agreement with electronics lifecycle services provider Cordon Group. The deal expands TD SYNNEX’s ability to offer partners end-to-end device lifecycle support, from trade-in to refurbishment and resale.

James Reed, (main pic)  MD  of the Endpoint Solutions division which handles PCs, laptops, mobiles, peripherals said aid the move had helped drive an “uplift in activity and partner engagement.

“We’ve had a strong B2B mobile business for many years. We’ve formed the specialist mobile team to ensure we can continue to meet the particular needs of partners in this market and support them in growing their business.”” Reed said.

The new setup includes six dedicated heads working directly with mobile partners, supported by TD Synnext’s retail, sales, business development, vendor product management, and marketing teams.

Key appointments include: Callum Kennedy  (Account Director, Retail and Telco) responsible for business development and engagement with mobile-focused partners. He was most recently Business Manager for Google hardware, mobile, and consumer electronics.

Frankie Lennard  (Partner Success Manager, Retail) is tasked with helping mobile specialists maximise TD Synne services and resources.

Reed said the company will continue to invest “where we can see an opportunity to add more value and support partner growth,” leaving the door open for future expansion.

With Apple, Samsung, Google, and Motorola in its line-up, TD Synnex says it offers a “compelling value proposition” for partners in both consumer and B2B mobile markets, supported by advanced logistics, finance, and business development services.

Tech Data became TD Synnex in 2021, after completing its merger with Synnex Corporation. The combined company kept TD Synnex as its new brand name, with headquarters in both Clearwater, Florida, and Fremont, California.

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Allied Telesis provides wired and wireless networking solutions tailored for harsh or demanding environments. The UK and Ireland distribution agreement builds on the established relationship between Allied Telesis and TD SYNNEX in the EMEA and North America regions.

In addition to serving Allied Telesis’ established reseller partners, TD SYNNEX aims to sell more of the products to commercial and public sector markets.

“Allied Telesis is a significant addition to the TD SYNNEX Advanced Solutions portfolio. We’ll be making all our expertise and services available both to established Allied Telesis partners and those who are new to its enterprise-class technologies,” said TD SYNNEX’s Managing Director of Advanced Solutions, Matt Child. (main pic)

Allied Telesis UK and Ireland sales director Chris Dyke added “The TD SYNNEX Advanced Solutions team can provide real focus, alongside professional expertise and business development support that will enable our partners to grow. This is an important milestone for us in the UK and Ireland,.”

Matt Child, (main pic) the current head of Advanced Solutions, becomes Senior Vice President of Digital for Europe, taking over from Andy Gass who is retiring from the company after 30 years.

Said Child: “ We’ve made significant progress in key technology areas for our partners during my tenure. Simon has played a valuable role in advancing the cloud and enterprise software business

Bennett has been with the company since its 2009 acquisition of SDG, where he was Internal Sales and Operations Manager. He has been sales General Manager to Business Unit Director. Since 2019, he has been Senior Director of Enterprise Software and Cloud within the Advanced Solutions business unit.

Vendors he has worked with include Dell Technologies, IBM, Lenovo DCG, and Nutanix, VMware, Citrix, Veeam, Veritas, Open Text, Adobe Microsoft, AWS, Google, and Oracle.