Lars Silberbauer – Mobile News

HMD signs three-year global partner sponsorship deal with FC Barcelona

Staff Reporter — Thu, 05 Sep 2024 14:38:51 +0000

HMD has signed a sponsorship deal with FC Barcelona. The three-year deal sees Human Mobile Devices become a Global Partner of FC Barcelona, and the Official Mobile Phone Partner of the club.

The partnership is designed to raise awareness of Human Mobile Devices through digital advertising opportunities at the Estadi Olímpic Lluís Companys and Spotify Camp Nou when it opens later this season.

Camp Nou has a capacity of over 99,000, making it the largest stadium in Europe. Barcelona is a member-owned club, with over 140,000 members. Barcelona’s total sponsorship revenue for the 2023/24 season is over $369.9m, with the biggest single investment coming from NIKE, which is an agreement valued at $169.32m per year.Other sponsors include Coca Cola, Spotify and Cupra.

HMD has also launched a new £229 phone called HMD Fusion desgned to double as a games console. In line with HMD’s ethos it has been designed to have a user-replacable screen and alternative snap-on covers

Fusion. snap-on covers

Global Chief Marketing Officer Lars Silberbauer said “HMD Fusion is the next generation of smartphone. We’re inviting people to build a device that’s tailored to them with our Smart Outfits”

HMD brings back the Nokia 3210 from 1999

Staff Reporter — Wed, 08 May 2024 11:32:27 +0000

HMD (Human Mobile Devices), the company formed from the ashes of Nokia’s mobile phone division, has turned back the clock to 1999 with a re-imagining of the Nokia 3210 ‘dumb phone’, now upgraded with 4G and a £75 price tag.

The Nokia 3210 was released by Nokia in 1999 and sparked a new accessories industry for interchangeable covers. It was also famous for the inclusion of the game “Snake”, which was played by millions of people.

The 3210 was known for its impressive battery life, capable of lasting several days on a single charge. At the time, SMS was in its messaging infancy, and the Nokia 3210 helped to further popularise it.

The 2024 Nokia 3210 comes with a 2MP camera, and a 1450 mAh battery, and of course, Snake.

“The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox.“The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone,” said HMD marketing head Lars Silberbauer,

Silberbauer: reckons Gen Z wants digital “detox”

HMD is basing much current strategy on producing basic feature phones, A year ago it brought out £65 flip phone based on what it said was a resurgence of demand for “dumb” phones.

HMD Global appoints Silberbauer as CMO

Staff Reporter — Wed, 28 Sep 2022 09:15:19 +0000

He will report directly to CEO Florian Seiche as the company develops its growth strategy for the full portfolio of devices and services

HMD Global has announced Lars Silberbauer as its new chief marketing officer (CMO).

Silberbauer will lead HMD Global’s marketing efforts across the portfolio of Nokia phones, tablets and accessories-including the new circular smartphone subscription service.

He will also lead marketing efforts across HMD Global consumer and enterprise services.

His previous roles include leading the brand, marketing and digital teams at International Olympic Committee, a global senior director at LEGO and he was an SVP of MTV digital studios.

Silberbauer said: “We have just launched a revolutionary new subscription service that aims to change the way we look at phone ownership and the most eco-friendly phones that we have ever created.

“I look forward to working closely with the marketing team to continue to drive digital transformation in our marketing operations as we aim to become an impactful digital leader and connect the world without costing the earth.”